Upon asking the above question, the first thing that usually pops in our minds is: preventing the use of legal action against something written in an email. It’s a necessity these days to take precautions, since even if you don’t live in a country with a high lawsuit rate, one is still held liable for their messages and the information shared therein. Let’s neglect the negative side though and just admit that with the ever-increasing Inbox queue and short deadlines, all of us are prone to making a mistake now and again!
So, how can something as simple as an email disclaimer help? It’s basically just a piece of long-winded, uninteresting text at the bottom, right? Well, this may be the case most of the time, but if push comes to shove a suitable disclaimer can protect against such ruinous legal issues as: breach of confidence (be it accidental or intentional), binding contracts (if the persons communicating have sufficient authority, then emails may be even regarded as legal contracts), misstatements and employer liability (companies can be sued over what their employees said, neglected to say and so on); disclaimers can even provide a standing point if an employee sends viruses by mistake (a suable offence very likely to appear in larger firms), or passes out confidential information to someone erroneously. Email disclaimers are used by companies both for their outgoing and their internal messages: as an example, if you forward Secret Plan X to the janitor, then the janitor will most likely erase it upon seeing that he’ll really get in trouble for having that on his computer. He may even deny ever seeing it – it all depends on the tone and pace the disclaimer imposes.
To make all your emails more secure and lessen the burden of always remembering to insert a Confidentiality Agreement, Email Disclaimer Notice and so on, Bells&Whistles for Outlook comes with another great feature, implemented at the request of many of our customers (users?): the ability to automatically add custom disclaimer notices. This not only assures you that all your future communications will be safer, but also cancels the stress on your family and friends, with whom you don’t need all that legal stuff anyway. Your emails will even go out faster and your bandwidth put to better use, since the email’s size will be heavily reduced. Also, since Bells&Whistles starts alongside Outlook, it will be good to go right from the start!
If all this talk of legal issues and lawsuits brought you down, then just consider the marketing upside: you can promote your business in a well-thought disclaimer and it won’t look forced-in. Since disclaimers in emails usually give the impression of professionalism and are a frequent sight, your recipients will surely not take offence at your self-promotion. Just take the time and compose a concise and clear text, though! I can tell you from personal experience that if the email disclaimer exceeds half a page, it will look ridiculous (I even saw cases where the disclaimer was about 2 pages long, written in 6 languages)! In addition, if you have partners with whom you speak in different languages, then ask yourself: won’t they regard me better if the entire email is written in their native lexicon? Usually, since Outlook lacks advanced customization features, you would just write the same old text in English, Spanish, Italian and so forth and make Outlook insert the whole of it at the bottom… Now, with Bells&Whistles, you can just create a set of rules to do it automatically, all the while customizing each message to its recipient and using different text formats (so it’s easier to notice – you can customize font size, color etc., and also insert images and hyperlinks). It’s either this or having 3-4 text files open with each specific disclaimer and copy/pasting it each time in your emails.
The email disclaimer originated because of courts, lawyers or forgetful employees, but why not take advantage of its familiarity to include a description of your offer and business? If it’s thought-out and composed accordingly then it will surely elevate the impact and tone of all your future communications by email.
All this peace of mind comes at the low price of only $29.95 (lifetime license and 30-day money back guarantee). A license for Bells&Whistles for Outlook provides you not only with the custom email disclaimer feature, but with more than 30 of them: custom email greetings, signatures, attachment behavior, send rules and many, many more. So, just give it a try by downloading the latest version from here or just go on and purchase the a license from here!
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